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Thursday, May 13, Conference hall #1
Attention for the specialists in the sphere of nail technology
11.00 – 13.00 Master-class of Irina Amrosieva
Topic:
1. Salon and contest French.
Technique (acryl, gel technologies).
Nail architecture.
2. Decor French. Designs by color gels.
Master-class is spent by: Irina Amrosieva – official judge of Hairdressers and Cosmetologists Union of Russia (section of manicure), World Champion of 2006, Judge of the World Championship in Chicago – 2008 (USA), European Championship – Athens 2009, Cup of Moscow and Cup of Europe – Moscow 2010, official Judge of Hairdressers Union of Ukraine, trainer of the Ukrainian team on manicure, publisher of the “Art of Manicure” magazine, founder and teacher of the Educational Centre, “Amro Nail Academy” ÒÌ – professional nail cosmetics.
13.15 – 15.15 Master-class of “Iris” Company and “Perfect Lady” TM
Topic:
“Review of active ingredients that are used in SPA-procedures and their action on skin and nails”
Master-class is spent by: Irina Zhurakovskaya – instructor of “Perfect Lady” School – Ukraine, certificated master-teacher of “Perfect Lady International”, announcer of the Forum of nail industry professionals (Cherkassy).
15.30 – 16.30 Master-class of “Nail Institute” and the House of manicure of Elena Shanskaya
Topic:
“Aquarelle method in acryl design, connection of disconnected”
Master-class is spent by: Tatyana Taranets – certificated master-designer, teacher of the House of manicure of Elena Shanskaya (Moscow), founder of the “Nail Institute” – representative of House of manicure of Elena Shanskaya (Kiev).
After ending the seminar diplomas are given.
Friday, May 14, Conference hall #1
Attention for the specialists in the sphere of hairdressers's art
11.30 – 13.00 Program from “marAmax” Company
1.Presentation of “marAmax-school” collection:
Topic:
Female haircuts of Spring-Summer 2010 season – “Inspiration Beige”
- Latest tendencies of hair-style from Fashion-week (London, 2010) and “Vidal Sasson” school (London, February - 2010).
- Technologies of new age INOA (LP) are used in the collection.
Presentation is spent by:
- Marina Kanikovskaya – Ambassador of “L’oreal Professionnel”, Owner of Shevale Award, Rio de Janeiro; member of “Intercoiffure” section; Head of the art-team of Maramax for the show “L’oreal Business Forum” (Turkey, 2009), diplomant of Vidal Sasson School, 2010 (London).
- Liliya Severinenko - Ambassador of “L’oreal Professionnel”, member of “Intercoiffure” section, member of the art-team of Maramax for the show “L’oreal Business Forum” (Turkey, 2009).
- Maxim Nikitochkin – Diplomant of “SACO”, “Tony & Guy” Academies (London), member of the art-team of Maramax for the show “L’Oreal Business Forum” (Turkey, 2009).
2. Presentation of collection from “M-street”:
Art-team of the city salon “M-Street” presents new collection of haircuts, coloring and styling of Spring-Summer 2010 season – “ROCK-SET”
- Commerce haircuts and technologies of coloring
- Matrix (LP) cosmetics is used in the collection
Presentation is spent by:
- Veromika Cherepenko – Diplomant of “Vidal Sassîn” Academy (London, 2010), diplomant of SAKS school - 2010, winner of the L’Oreal contest among the masters of salon-expert (Ukraine, 2010).
- Alexey Velichko – Diplomant of “Tony & Guy - 2009”, “Vidal Sasson” and SÀÑÎ Academies (London, 2009).
- Kseniya Polyakova – member of the art-team of Maramax on LBF – 2009 (Turkey), technologist of Matrix, colorist of “M-street”.
- Olga Yaroshenko – Diplomant of L’Oreal Academy (London, 2010), technologist of Matrix, colorist of “M-street”.
For all the participants of the master-class:
- Distribution of the demonstrative material for each collection.
- Drawing: DVD-discs of “Inspiration Beige” and “ROCK-SET” collections, “Professional set for hairdressers”.
- Delivery of certificates about the passage of the master-classes.
Attention for the specialists in the sphere of visage
13.15 – 14.45 Master-class on visage of marAmax-school:
Topic:
“Tendencies in make-up of spring-summer 2010 season”
In the program of the master-class:
- Make-up for photo session
- Fantasy make-up
- Salon make-up
Master-class is spent by:
– Paulina Tikholaz – Top-visagist of the “marAmax” studio, the trainer of the “marAmax-school” studio, stylist-visagist Tikholaz Paulina finished the teaching course on the “visagist-stylist” on French methodic of the French school “Atelier” in 2000, since 2000 – 2007 – work for the Shustov Calendar, work on shows and photo sessions of Lobanova Larisa, the designer, work in Kiev during the “Fashion Seasons” on the women’s collection by Voronin Mikhail, work on photo sessions of Gantselman Yakov, cooperated work with Kanikovskaya Marina on seminars. Work with the masters of “marAmax” studio for “Zerkalo Modi”, “You Professional” magazines. Work for the “Cabaret” magazine. Work for the show of the “Futuris” shop. Participation in the “International Trend Vision Award” competition, Berlin, 2004, the winner of the Second Prize on the “International Trend Vision Award” in Paris, 2004. 2006 – 2007 – Participation in the TV project “Glamour Patrol”.
- Victoria Tikholaz – diplomant of Maramax-school, participant of advertizing and fashion sessions for Gloss magazines, visagist of “Ìiss Teen 2009” Competition.
- Olga Danilova – Gold prize winner on visage – 2005, participant of advertizing and fashion sessions for Gloss magazines, visagist of “Ìiss Teen 2009” Competition.
For all the participants of the master-class:
- Individual methodical material with instruction-card on each direction.
- Drawing: “Professional set for visagist”.
- Delivery of certificates about the passage of the master-class.
15.00 – 17.00 Master-class of Terra Viva studio of style:
Topic:
NEW! “Technology “Versailles” in the evening and cocktail make-ups”.
Author’s research of Terra Viva studio of style.
1 practical work on 1 model will be provided within the limits of the seminar.
Master-class is spent by:
Oksana Stolyarova – visagist – stylist, teacher of Terra Viva studio of style, head trainer of Cinecitta Make-up Cosmetics in Ukraine.
All listeners will get certificates after the master-class.
Thursday, May 13, Conference hall #2
Attention for owners, managers of cosmetic salons and privat specialists
10.30 – 15.30 “Salon business in modern conditions”
From consulting unity “Laboratory of natural technologies”
Business-seminar of modern standards of management and experience of anti-recessionary management for making decisions in salon business. Improvement of professional skill without separation from family and work, with minimum of expenses for reception of necessary knowledge.
Conference is spent by skilled experts in the sphere of salon management:
- Katyukhin Oleg Valerevich, director of the “Laboratory of natural technologies”, adviser of investive-developer Company “Koral Ltd” (Prague, Czech Republic); the lecturer of the “Congress of cosmeticians” (Kiev-2009), Spa-ASSEMBLY (Kiev-2009), Spa-CONGRESS (Moscow-2009), Spa-ASSEMBLY (Riga-2009), conferences on salon management of "InterSharm" (Moscow-2009), "InterSharm" (Kiev-2010), author of such magazines as “Kosmetik International Ukraine”, “Kosmetik Baltikum” (Riga), “Beautiful business” (Moscow).
- Berchun Natalia Viktorovna, anti-recessionary manager of the beauty salons, practicing business adviser. Carries out business consultation for heads of salon business, helps in services reorganization and reformatting, personnel selection, personnel and service management.
Topics:
1. Changes in consumer’s demand and its influence on salon business. Management of consumer’s demand in the beauty salon. Perspective services of beauty salon in new competitive conditions.
2. Man's service. A new client resource of the salon: emotional, social and psychological features. Management of man's services.
3. Features of choice and positioning of professional salon lines. Price policy of house lines.
4. Adaptation of salon services to social and economic realities.
5. Business-training: Adaptation of management to the specificity of consumer’s behavior.
6. Business-training: Management and stimulation of sales in the beauty salon. Unity of interests of the manager and the expert.
7. Personnel selection in the beauty salon. Standardization, motivation and delegation of powers.
8. Rent relations: motivational management of interests.
Answers to the most actual problems of salon managements. Individual consultation is spent. Printing materials do not stand out on hands.
Certificates of the participant stand out.
15.45 – 18.00 Conference of participants of the “Club of Professionals of Beautiful Business of Odessa”.
Conference subjects - association of salons founders for formation of the civilized market of services in sphere of salon business.
Scientific and practical assistance to participants of the market in improvement of quality of the business and rendered services organization.
The union of professionals of colleagues and businessmen for an exchange of experience, decisions of some pressing questions and optimum interaction with all participants of the market (clients, masters, suppliers, training centers, mass-media, bodies of the control and local management etc.)
We invite all interested persons to join and state the point of view.
Attention for the specialists in the sphere of cosmetology
Friday, May 14, Conference hall #2
11.00 – 14.00 Presentation of Casmara Company:
Topic:
Casmara presents new unique approach based on stimulation of deckman cages of own skin.
In the program of the seminar: Presentation of new face care line “Cellular elixir”, demonstration of professional care, and also demonstration of new products on body care. Presentation is spent by: Tina Íîòå (Valencia, Spain) – trainer-cosmetologist of Casmara Company.
Certificates of the participant stand out.
14.15 – 15.00 Announcements of “Estetic Service” Company
Topics:
1. Innovative technology of chemical peelings series ENERPEEL (Italy).
2. Laser technology – Dermal Optical Thermoliz in solving problems with hem correction.
Davidova Elena Anatolievna – doctor-cosmetologist, specialist on laser technologies of “Estetic Service” Company.
Seminars on image for everyone who wish to become successful, independent and self-conscious
15.15 – 16.15 Seminar of Maria Vorontsova.
Topics:
1. Image for business negotiations: successful colors in costume choice, facture of textile, possible decoration, accessories.
2. Image for the first appointment: correspondence of style depending on the expected result and also cooperation of styles: romantic, fame fatale, sexy, baby, vamp etc. Basic lines, textile, color, decoration, ornament. Style of hair dress and make up. Accessories.
Seminar is spent by: Maria Vorontsova – the student of Konstantin Bogomolov, practical image-designer with diploma, author of style section in “Vitrina”, “Odesskaya reklama” magazines etc and many other publications in International editions, lecturer of seminars on image, director of image-workshop.
Certificates of the participant stand out.
Program will take place on the central podium of the exhibition
In the Hall #2 (Odessa Seaport)
These programs can be seen by all the visitors of the exhibition!
Thursday, May 13
12.30 – 14.30 Master-class of Salon-studio ART Company.
Topic:
"Haircuts, which do not need any preparations and correct lacks of face geometrically” by Natalya Tunikovskaya (Moscow)
Tunikovskaya Natalya – President of “Coloring and geometry” Academy (Moscow), Founder of the independent Championship of colorists for the Cup of Russia, Diplomant of “TONI & GUY” Academy (London), Accreditation of Spanish "Longueras” Academy, Author of unique technologies of haircuts and colorings “ART CUT”, “OFF TIME”, “SEASON COLORS”
Friday, May 14
13.15 – 13.45
Show-program of “marAmax – school” (Odessa)
14.00 – 16.00 School of Beauty of Larisa Rumyantseva presents new collection “Spring-Summer”.
1. Collection display “Traveler’s Diary” (Work is executed by a paint of Mazhirel, Luokolor)
2. Production: cosmetics “L’Oreal Professionnel”. (Quantity of models: 20 persons.)
3. Representation of innovative coloring by paint “INOA L’Oreal Professionnel”.
4. Commercial, creative, classical hairstyles. Cocktail hairdresses on a special occasion.
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